Do You Mind if I Put You on a Brief Hold? YES! How to Stop Horrible Hold Music in Business

Beethoven History’s greatest composers would be appalled to hear their greatest works reduced to distorted hold music for businesses.”
michael p naughton

The answer to today’s question is: YES!

I’ve spent a lot of time over the course of my life on the phone. I will pick it up to speak with anyone. Sometimes when you cold call a prospect in say, the hospitality sector, the receptionist might ask, “Do you mind if I place you on a brief hold?”

Don’t Be Put On Hold…

Your response should be: Yes, I do mind… could you please transfer me to… (insert contact and don’t make that call unless you have one). Otherwise you could be forced to listen to one of these little ditties (click on this great collection of hold music here). #4 and #6 are the ones that I personally deplore. In fact, I can’t listen to Vivaldi’s Four Seasons anymore because I associate it with tech support hold music from a well known company.

Yet, companies continue to use these insipid pieces of music while we wait… “for the next representative…” I know: “Your call is important… please continue to hold.”

I think hold music also represents your brand and unless you are looking to drive someone nuts like Alex in A Clockwork Orange  at the end of the picture listening to Beethoven’s Ninth, why choose horrible hold music.

What hold music drives you nuts? We at The Social Syndicate would like to know.

 

 
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Michael P. Naughton (28 Posts)

Michael P Naughton is the Co-founder of The Social Syndicate TM, located in Los Angeles California. He is a novelist and screenwriter and also the owner of 13 Hands Publications and has successfully published actor/poet Michael Madsen (Mr. Blonde) who is best known for his cinematic work with director Quentin Tarantino. Prior to that he worked in management, sales and events at Borders and digital media and advertising in print, online and television.


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