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WHY I LOVE DIRTY JOBS IN SALES & MARKETING

Share “Anxiety is the handmaiden of creativity.” – Chuck Jones I recently got hooked on Discovery Channel’s “Dirty Jobs” with Mike Rowe and started binge-watching episodes. I have never watched this show before and love it. Yes, I’m late to…
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What to Do When Your Book Goes Out of Print

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter, Practical tips for keeping your book available, even after the publisher takes it out of print, even if the publisher goes bankrupt.   BY ROBERT W. BLY   When Dodd,…
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31 -derfully Simple Ways To Make Your Ads Generate More Inquiries

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,”  the…
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