marketing

Recommended Weekend Read: “FRICTION” IGNITES WITH THE SAME PASSION OF “LOVEMARKS” – The Social Syndicate Reads

Share“Fighting Friction is the new way forward.” (Quote from Friction) Years ago I had the pleasure of meeting CEO Worldwide, Kevin Roberts, of Saatchi & Saatchi (You know the world famous advertising agency) for his then book release “Lovemarks,” a…
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Do You Have the Future Edge? An Ongoing Series from The Social Syndicate

Share“There comes a time when one asks, even of Beethoven, ‘Is that all there is?‘” — Jean-Paul Sartre   Many years ago I read a book by Joel Arthur Baker entitled Future Edge. The tattered hardcover still resides on my shelf….
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WHY I LOVE DIRTY JOBS IN SALES & MARKETING

Share “Anxiety is the handmaiden of creativity.” – Chuck Jones I recently got hooked on Discovery Channel’s “Dirty Jobs” with Mike Rowe and started binge-watching episodes. I have never watched this show before and love it. Yes, I’m late to…
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What to Do When Your Book Goes Out of Print

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter, Practical tips for keeping your book available, even after the publisher takes it out of print, even if the publisher goes bankrupt.   BY ROBERT W. BLY   When Dodd,…
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