Social Media Marketing

Are You Part of the 50% Enjoying YouTube TV?

ShareThe day is finally here. We’ve been anticipating it for years. YouTube TV is now an official channel that will certainly disrupt cable TV. Now, if you’re thinking, “Why would I subscribe when I can watch YouTube for free on…
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Listen for Their “Lean In” Statements to Learn EXACTLY What they Want

ShareIf someone in a conversation dropped this on you, how would you react? “So, anyway, I’m only sharing this with a couple of people, but my aunt in Omaha is good friends with Warren Buffet and this is where he…
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10 Social Media Marketing Books To Keep Your Eye On in 2014

ShareHappy New Year! 2013 was an excellent year for social media marketing and there were many great books released last year.  Looking forward, here are  my top 10 social media marketing books to keep your eye on this year: #1…
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31 -derfully Simple Ways To Make Your Ads Generate More Inquiries

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,”  the…
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SPEED READING 46 YEARS LATER… THE BASIC PRINCIPLES STILL APPLY

ShareSPEED READING IN THE DIGITAL AGE I plucked a tenuous book off my shelf written in 1966 entitled: Mastering Speed Readingby Norman C. Maberly, ED.D. (128 pages) and subsequently went on to Amazon to see how the concept of speed…
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“What Are You Not Doing Right Now?” The Only Book You’ll Ever Need on “Focus”

ShareI’m Convinced… There is only one book you’ll ever need on the subject of Focus ARE YOU FINDING YOURSELF MORE DISTRACTED THESE DAYS? Find Your Focus Zone will help you get back on track and answer that critical question. Now…
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2012 Nostradamus Predictions for Social Media Marketing

Share2011 was a great year for social media marketing and the Social Web is teeming with new predictions (see 30 Social Media Predictions for 2012 From the Pros ) on the growth of social media and where internet marketing and all things social are heading. …
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The Sunset Boulevard Effect – 7 Marketing Lessons from the Film

The Sunset Boulevard Effect

Share “I Am Big… It’s the pictures that got small…”  – Norma Desmond, from Sunset Boulevard (1950) Aside from: “All right, Mr. DeMille, I’m ready for my close up,” this is one of the most memorable – and quote-worthy lines-…
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