Recommended Weekend Read: “FRICTION” IGNITES WITH THE SAME PASSION OF “LOVEMARKS” – The Social Syndicate Reads

Friction: Passion Brands in the Age of Disruption

“Fighting Friction is the new way forward.” (Quote from Friction)

Years ago I had the pleasure of meeting CEO Worldwide, Kevin Roberts, of Saatchi & Saatchi (You know the world famous advertising agency) for his then book release “Lovemarks,” a book I would also highly recommend.

Friction’s book design, layout and content have a similar engaging style and inspiring message. Friction, like Lovemarks, is a branding book and addresses the disruption and competition in our current age and phase of technology. Friction as a theme threads the necessary disruptive mindset that brands must adapt. The authors point out that “Good brands are transactional. Great brands are emotional.” I couldn’t agree more. Think about Apple for a moment. Chances are you love Apple as a brand. There is an emotional component that creates brand loyalty.

Authors Jeff Rosenblum and Jordan Berg are credible and authoritative agency founders, writers and “industry disruptors” working with such notable brands as American Express, Apple, Bloomberg, ESPN, Ford, WSJ, Verizon and many more.

You will benefit from this book as a brand marketer, employee or entrepreneur by anecdotal and ponderable ideas. Friction runs the gamut from Yeti coolers, Uber, Patagonia to Keith Richards in an attention grabbing style. You can read it in one sitting or one section at a time for inspiration.

It is true that the digital age has fundamentally changed the way we interact with our world, and our world detests Pop-up ads and interruption marketing. Fight Friction everyday and ignite your passion. Your brain’s alpha waves should not be squandered on your smartphone first thing in the morning. Use that time for creative moments and feed your creativity and your soul.

Friction is now located on my bookshelf and marketing mantle alongside “Lovemarks” and “Olgilvy on Advertising.”

Michael P. Naughton (28 Posts)

Michael P Naughton is the Co-founder of The Social Syndicate TM, located in Los Angeles California. He is a novelist and screenwriter and also the owner of 13 Hands Publications and has successfully published actor/poet Michael Madsen (Mr. Blonde) who is best known for his cinematic work with director Quentin Tarantino. Prior to that he worked in management, sales and events at Borders and digital media and advertising in print, online and television.


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