SOCIAL MEDIA MAKES ANOTHER BIG SPLASH AT CES 2011
CES (Consumer Electronic Show) is an annual tradeshow and kick-off event that is best known for setting the pace and foreshadowing the latest and greatest in gadgets. This year attendance was up with approximately 140,000 attendees descending on Las Vegas for 4 days of spectating and deal-making. In fact, CES is sort of a spectator sport for technology lovers. Bloggers were in abundance as they pervaded the show floor and press rooms– some even hired by major Fortune 500 companies to report from the trenches of CES on their behalf.
Social Media was fully integrated into this year’s show as attendees found new mobile ways to explore the show floor and have fun. For example, CES partnered with FourSquare, and users who checked-in at one of the several check-in points throughout the hall could then show their check-in to several vendors for a chance at giveaways (more on FourSquare coming up).
The Parnassus Group, who produces workshops and most notably the Tweet House, offered invaluable sessions on the benefits, metrics and practical applications of social media. More here: http://tweet-house.com/y2011/ces/
There was also the CES Free Tweetup connecting techies at the Las Vegas Hilton (A “Tweetup is where friends and industry colleagues network through Twitter to meet in real life– it is another great marketing tool for your business).
In case you missed it: Here was CNBC’s Report on CES this year highlighting social media:
Here are the visuals on flicker: http://www.flickr.com/photos/internationalces/
Microsoft CEO, Steve Ballmer, said, “The best is yet to come…” We, at The Social Syndicate, have no doubt as social media continues to make waves in the business world… big waves, and this year was another cannonball at CES.