Tag Archive: 13 hands publications

What to Do When Your Book Goes Out of Print

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter, Practical tips for keeping your book available, even after the publisher takes it out of print, even if the publisher goes bankrupt.   BY ROBERT W. BLY   When Dodd,…
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The Sunset Boulevard Effect – 7 Marketing Lessons from the Film

The Sunset Boulevard Effect

Share “I Am Big… It’s the pictures that got small…”  – Norma Desmond, from Sunset Boulevard (1950) Aside from: “All right, Mr. DeMille, I’m ready for my close up,” this is one of the most memorable – and quote-worthy lines-…
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