Tag Archive: Copywriting

31 -derfully Simple Ways To Make Your Ads Generate More Inquiries

ShareThis article appears courtesy of Bob Bly’s Direct Response Letter A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,”  the…
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The Sunset Boulevard Effect – 7 Marketing Lessons from the Film

The Sunset Boulevard Effect

Share “I Am Big… It’s the pictures that got small…”  – Norma Desmond, from Sunset Boulevard (1950) Aside from: “All right, Mr. DeMille, I’m ready for my close up,” this is one of the most memorable – and quote-worthy lines-…
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